Là Fuori Case Study – Coming Soon

The Là Fuori Ecommerce Redesign

Là Fuori’s global lifestyle brand is aimed at creating a community committed to safeguarding artisans and cultivating the culture of women wearing responsibly. Each collection is inspired by a country or region that houses the artisans creating the unique pieces. However, over time, it became clear that there is a disconnect between users that follow the brand and users that purchase from the brand’s site.

I was contracted to lead the redesign of their Ecommerce site in the hopes of refining the information architecture and visual design, while developing user based solutions that will grow sales and traffic.

My Role

Lead Product Designer
end-to-end: research, design, and testing

The Team

UX Researcher, UX Writer
Lead Engineer, Product Manager

Duration

January 2021 – May 2021

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